THE DARK SIDE OF DISCOUNTS IN JAKARTA: AN INACTION INERTIA PERSPECTIVE ON THE POST-PROMOTION DIP

LAJU RELWANI, NEELAM (2011) THE DARK SIDE OF DISCOUNTS IN JAKARTA: AN INACTION INERTIA PERSPECTIVE ON THE POST-PROMOTION DIP. Undergraduate thesis, BINUS.

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Abstract

THE DARK SIDE OF DISCOUNTS IN JAKARTA: AN INACTION INERTIA PERSPECTIVE ON THE POST-PROMOTION DIP - Inaction Inertia, Discounts, Purchase Decision

Item Type: Thesis (Undergraduate)
Additional Information: BI-MK-2011-0055
Subjects: MARKETING RESEARCH
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 11 Jan 2012 20:20
Last Modified: 25 Apr 2012 04:35
URI: http://eprints.binus.ac.id/id/eprint/6893

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