LAJU RELWANI, NEELAM (2011) THE DARK SIDE OF DISCOUNTS IN JAKARTA: AN INACTION INERTIA PERSPECTIVE ON THE POST-PROMOTION DIP. Undergraduate thesis, BINUS.
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Abstract
THE DARK SIDE OF DISCOUNTS IN JAKARTA: AN INACTION INERTIA PERSPECTIVE ON THE POST-PROMOTION DIP - Inaction Inertia, Discounts, Purchase Decision
Item Type: | Thesis (Undergraduate) |
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Additional Information: | BI-MK-2011-0055 |
Subjects: | MARKETING RESEARCH |
Divisions: | Faculty of Economics and Business > School of Marketing |
Depositing User: | Mr. Super Admin |
Date Deposited: | 11 Jan 2012 20:20 |
Last Modified: | 25 Apr 2012 04:35 |
URI: | http://eprints.binus.ac.id/id/eprint/6893 |
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