AN EMPIRICAL STUDY OF THE DRIVES OF CONSUMER ACCEPTANCE OF MOBILE ADVERTISING ( SHORT MESSAGE SERVICES) IN INDONESIA

PARAMITA RATIHAYU, ANABELLE and AGUSTINA, LITA and FARHAN BAIHAQI, MUHAMMAD (2008) AN EMPIRICAL STUDY OF THE DRIVES OF CONSUMER ACCEPTANCE OF MOBILE ADVERTISING ( SHORT MESSAGE SERVICES) IN INDONESIA. Masters thesis, BINUS.

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Abstract

AN EMPIRICAL STUDY OF THE DRIVES OF CONSUMER ACCEPTANCE OF MOBILE ADVERTISING ( SHORT MESSAGE SERVICES) IN INDONESIA

Item Type: Thesis (Masters)
Additional Information: TS 2008-0013
Subjects: MANAGEMENT
Divisions: UNCATEGORIZED > School of UNCATEGORIZED
Depositing User: Mr. Super Admin
Date Deposited: 11 Jan 2012 20:32
Last Modified: 11 Jan 2012 20:32
URI: http://eprints2.binus.ac.id/id/eprint/9741

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