SHOULD KRESNA FOCUS GO RETAIL OR NOT?

LORENNA, DIANA (2010) SHOULD KRESNA FOCUS GO RETAIL OR NOT? Masters thesis, BINUS.

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Abstract

SHOULD KRESNA FOCUS GO RETAIL OR NOT? - Stock market, B2B, B2C, segmentation, targeting, marketing mix, retail equity, consumer behavior

Item Type: Thesis (Masters)
Additional Information: TS-CS-2010-0008
Subjects: MANAGEMENT
Divisions: Faculty of Economics and Business > School of Management
Depositing User: Mr. Super Admin
Date Deposited: 11 Jan 2012 20:32
Last Modified: 11 Jan 2012 20:32
URI: http://eprints2.binus.ac.id/id/eprint/9788

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