MAITREYA, RATNAWATI (2010) EXTRA JOSS PHILIPPINES: HOW A MARKET LEADER SHOULD REACT ON A FUNDAMENTAL CHANGING OF CONSUMER PREFERENCES. Masters thesis, BINUS.
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Abstract
EXTRA JOSS PHILIPPINES: HOW A MARKET LEADER SHOULD REACT ON A FUNDAMENTAL CHANGING OF CONSUMER PREFERENCES - Consumer preferences, trends, competitive strategy, differentiation
Item Type: | Thesis (Masters) |
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Additional Information: | TS-CS-2010-0053 |
Subjects: | CONSUMER RELATIONSHIP MANAGEMENT |
Divisions: | Faculty of Economics and Business > School of Management |
Depositing User: | Mr. Super Admin |
Date Deposited: | 11 Jan 2012 20:32 |
Last Modified: | 11 Jan 2012 20:32 |
URI: | http://eprints.binus.ac.id/id/eprint/9798 |
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