SOUR SALLY: A BRAND FROM THE HEART

KURNIADI HALIM, STIEVAN (2010) SOUR SALLY: A BRAND FROM THE HEART. Masters thesis, BINUS.

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Abstract

SOUR SALLY: A BRAND FROM THE HEART - Frozen yogurt, Branding, Brand equity, Brand positioning, Lifestyle, Brand identity, Brand elements, Marketing strategies, Integrated marketing communication, Sour sally

Item Type: Thesis (Masters)
Additional Information: TS-CS-2010-0073
Subjects: MANAGEMENT
Divisions: Faculty of Economics and Business > School of Management
Depositing User: Mr. Super Admin
Date Deposited: 11 Jan 2012 20:32
Last Modified: 11 Jan 2012 20:32
URI: http://eprints.binus.ac.id/id/eprint/9802

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