GUSTI PUTU BRAHMAPUTRA, I (2010) A CASE STUDY OF : ALL-NEW CR-V: ALIGNING MARKETING STRATEGY FROM GLOBAL INTO LOCAL. Masters thesis, BINUS.
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Abstract
A CASE STUDY OF : ALL-NEW CR-V: ALIGNING MARKETING STRATEGY FROM GLOBAL INTO LOCAL - Global marketing, local market strategy adaptation, success factors, product design, Honda, PT. Prospect Motor, All-New CR-V, Indonesia.
| Item Type: | Thesis (Masters) |
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| Additional Information: | TS-CS-2010-0088 |
| Subjects: | MARKETING STRATEGY |
| Divisions: | Faculty of Economics and Business > School of Management |
| Depositing User: | Mr. Super Admin |
| Date Deposited: | 11 Jan 2012 20:32 |
| Last Modified: | 11 Jan 2012 20:32 |
| URI: | http://eprints2.binus.ac.id/id/eprint/9805 |
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