A CASE STUDY OF : ALL-NEW CR-V: ALIGNING MARKETING STRATEGY FROM GLOBAL INTO LOCAL

GUSTI PUTU BRAHMAPUTRA, I (2010) A CASE STUDY OF : ALL-NEW CR-V: ALIGNING MARKETING STRATEGY FROM GLOBAL INTO LOCAL. Masters thesis, BINUS.

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Abstract

A CASE STUDY OF : ALL-NEW CR-V: ALIGNING MARKETING STRATEGY FROM GLOBAL INTO LOCAL - Global marketing, local market strategy adaptation, success factors, product design, Honda, PT. Prospect Motor, All-New CR-V, Indonesia.

Item Type: Thesis (Masters)
Additional Information: TS-CS-2010-0088
Subjects: MARKETING STRATEGY
Divisions: Faculty of Economics and Business > School of Management
Depositing User: Mr. Super Admin
Date Deposited: 11 Jan 2012 20:32
Last Modified: 11 Jan 2012 20:32
URI: http://eprints2.binus.ac.id/id/eprint/9805

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