A CASE STUDY OF THREE INDONESIAN RESTAURANT: PONDOK SUNDA, KAFE BETAWI & SATE KHAS SENAYAN

AGATHON, GAUDI (2010) A CASE STUDY OF THREE INDONESIAN RESTAURANT: PONDOK SUNDA, KAFE BETAWI & SATE KHAS SENAYAN. Masters thesis, BINUS.

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Abstract

A CASE STUDY OF THREE INDONESIAN RESTAURANT: PONDOK SUNDA, KAFE BETAWI & SATE KHAS SENAYAN - Restaurant, success factors, differentiation, post-purchase behavior, growth strategies, business life cycle, industry analysis

Item Type: Thesis (Masters)
Additional Information: TS-CS-2010-0112
Subjects: MARKETING STRATEGY
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 11 Jan 2012 20:32
Last Modified: 11 Jan 2012 20:32
URI: http://eprints.binus.ac.id/id/eprint/9811

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