KAWASAKI NINJA 250R, ANALYSIS OF THE SUCCES OF KAWASAKI NINJA 250 R TOWARD PRODUCT STRATEGY AND BLUE OCEAN STRATEGY

ADI PRASANDA WIRADIDJAJA, TEGAS (2011) KAWASAKI NINJA 250R, ANALYSIS OF THE SUCCES OF KAWASAKI NINJA 250 R TOWARD PRODUCT STRATEGY AND BLUE OCEAN STRATEGY. Masters thesis, BINUS.

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Abstract

KAWASAKI NINJA 250R, ANALYSIS OF THE SUCCES OF KAWASAKI NINJA 250 R TOWARD PRODUCT STRATEGY AND BLUE OCEAN STRATEGY - Product strategy, product diffrentiation, integrated marketing, strategy communication, success factors, blue ocean strategy, brand leveraging, PT. Kawasaki Motor Indonesia, Ninja 250 R, Indonesia.

Item Type: Thesis (Masters)
Additional Information: TS-CS-2011-0050
Subjects: A CASE STUDY
Divisions: Faculty of Economics and Business > School of Management
Depositing User: Mr. Super Admin
Date Deposited: 11 Jan 2012 20:32
Last Modified: 11 Jan 2012 20:32
URI: http://eprints.binus.ac.id/id/eprint/9835

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