IMPLEMENTASI EXPERIENTIAL MARKETING DENGAN BRAND IDENTITY DALAM UPAYA MENINGKATKAN CUSTOMER SATISFACTION DAN REPEAT BUYING McDONALD'S INDONESIA STORE KEMANG

NULL, NULL and TAMTAMA PRAWIRA, WIRA (2009) IMPLEMENTASI EXPERIENTIAL MARKETING DENGAN BRAND IDENTITY DALAM UPAYA MENINGKATKAN CUSTOMER SATISFACTION DAN REPEAT BUYING McDONALD'S INDONESIA STORE KEMANG. Masters thesis, BINUS.

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Abstract

IMPLEMENTASI EXPERIENTIAL MARKETING DENGAN BRAND IDENTITY DALAM UPAYA MENINGKATKAN CUSTOMER SATISFACTION DAN REPEAT BUYING McDONALD'S INDONESIA STORE KEMANG - Experiental Marketing, Brand Identity, Customer Satisfaction and Repeat Buying.

Item Type: Thesis (Masters)
Additional Information: TS-GFP-2009-0208
Subjects: MARKETING
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 11 Jan 2012 20:33
Last Modified: 11 Jan 2012 20:33
URI: http://eprints.binus.ac.id/id/eprint/9905

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