EVALUATION OF BCA FLAZZ INTEGRATED MARKETING COMMUNICATION (IMC) STRATEGY

SUBAGIA, GIA and MAWARNI, SRI (2009) EVALUATION OF BCA FLAZZ INTEGRATED MARKETING COMMUNICATION (IMC) STRATEGY. Masters thesis, BINUS.

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Abstract

EVALUATION OF BCA FLAZZ INTEGRATED MARKETING COMMUNICATION (IMC) STRATEGY - BCA Flazz, STP, AIDA, SWOT, Ethnography and Netrography

Item Type: Thesis (Masters)
Additional Information: TS-GFP-2009-0221
Subjects: MARKETING
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 11 Jan 2012 20:33
Last Modified: 11 Jan 2012 20:33
URI: http://eprints.binus.ac.id/id/eprint/9912

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