STRATEGI PENGELOLAAN BRAND PT. AXA LIFE INDONESIA UNTUK MENINGKATKAN BRAND EQUITY PRODUK ASURANSI JIWA PT. AXA LIFE INDONESIA

SUTANTO, ADITYA and FIRDAUS, ACHMAD (2009) STRATEGI PENGELOLAAN BRAND PT. AXA LIFE INDONESIA UNTUK MENINGKATKAN BRAND EQUITY PRODUK ASURANSI JIWA PT. AXA LIFE INDONESIA. Masters thesis, BINUS.

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Abstract

STRATEGI PENGELOLAAN BRAND PT. AXA LIFE INDONESIA UNTUK MENINGKATKAN BRAND EQUITY PRODUK ASURANSI JIWA PT. AXA LIFE INDONESIA - Asuransi jiwa, PT. AXA Life Indonesia, Brand awareness, Ekuitas merek, Preffered company.

Item Type: Thesis (Masters)
Additional Information: TS-GFP-2010-0022
Subjects: CONSUMER RELATIONSHIP MANAGEMENT
Divisions: Faculty of Economics and Business > School of Management
Depositing User: Mr. Super Admin
Date Deposited: 11 Jan 2012 20:33
Last Modified: 11 Jan 2012 20:33
URI: http://eprints2.binus.ac.id/id/eprint/9922

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