THE IMPACT OF SWITCHING COST ON CUSTOMER LOYALITY : A STUDY AMONG CORPORATE CUSTOMERS OF MOBILE TELEPHONY

RICKI, ALLAN (2008) THE IMPACT OF SWITCHING COST ON CUSTOMER LOYALITY : A STUDY AMONG CORPORATE CUSTOMERS OF MOBILE TELEPHONY. Masters thesis, BINUS.

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Abstract

THE IMPACT OF SWITCHING COST ON CUSTOMER LOYALITY : A STUDY AMONG CORPORATE CUSTOMERS OF MOBILE TELEPHONY

Item Type: Thesis (Masters)
Additional Information: TS-R-2008-0035
Subjects: A CASE STUDY
Divisions: UNCATEGORIZED > School of UNCATEGORIZED
Depositing User: Mr. Super Admin
Date Deposited: 11 Jan 2012 20:33
Last Modified: 11 Jan 2012 20:33
URI: http://eprints.binus.ac.id/id/eprint/9960

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