Pengaruh Elemen Marketing Mix Tertentu, Brand Equity, Reference Group, Dan Self Concept Terhadap Brand Purchase Intention (Suatu Studi Empiris Pada Produk Notebook)

INDAHSARI KOHAR, FIFI (2009) Pengaruh Elemen Marketing Mix Tertentu, Brand Equity, Reference Group, Dan Self Concept Terhadap Brand Purchase Intention (Suatu Studi Empiris Pada Produk Notebook). Masters thesis, BINUS.

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Abstract

Pengaruh Elemen Marketing Mix Tertentu, Brand Equity, Reference Group, Dan Self Concept Terhadap Brand Purchase Intention (Suatu Studi Empiris Pada Produk Notebook) -

Item Type: Thesis (Masters)
Additional Information: TS-R-2009-0040
Subjects: MARKETING MIX
Divisions: Faculty of Economics and Business > School of Accounting
Depositing User: Mr. Super Admin
Date Deposited: 11 Jan 2012 20:33
Last Modified: 11 Jan 2012 20:33
URI: http://eprints2.binus.ac.id/id/eprint/9999

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