Items where Author is "RACHMAWATI, MAKIYAH"

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Thesis

RACHMAWATI, MAKIYAH and Dr. Ir. Harjanto Prabowo, MM, Prof. (2013) ANALYSIS OF FACTORS INFLUENCING CUSTOMER LOYALTY IN THE USAGE OF VISA CREDIT CARDS THAT ARE REVIEWED FROM THE FACTORS; SERVICE QUALITY, BRAND EQUITY, AND MARKETING MIX STRATEGY (CASE STUDY : PT. BANK RAKYAT INDONESIA (PERSERO) TBK.). Undergraduate thesis, BINUS.

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