Items where Division is "Faculty of Economics and Business > School of Marketing" and Year is 2012

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Number of items: 43.

A

ANGGIE, ANGGIE (2012) Investigation on Customer-Based Brand Equity towards Italian Restaurant in Jakarta A Case Study of Pizza Marzano Jakarta. Undergraduate thesis, BINUS.

B

BERTI, RYAN and Rinawati Simanjunt, Evi (2012) DEMARKETING TOBACCO THROUGH GOVERNMENT POLICIES THE 4PS REVISITED. Undergraduate thesis, BINUS.

C

CALVIN, CALVIN and Darmayanti, Dahlia (2012) INVESTIGATING THE SERVICE BRAND: A CUSTOMER LOYALTY PERSPECTIVE ON LOW COST CARRIER IN INDONESIA. Undergraduate thesis, BINUS.

D

DEWI FEBRIANTI, WIDYANA and Lunarjanto., Andy (2012) CONSUMER INVOLVEMENT AND THE INFLUENCE OF BRAND PERSONALITY ON CONSUMER TRUST, ATTACHMENT, AND COMMITMENT TOWARD COSMETIC BRAND. Undergraduate thesis, BINUS.

DITA ANDRIANI, MEINAR and Arudi, Dianti (2012) EVALUATING THE COMPARATIVE SERVICE QUALITY OF HYPERMARKETS IN JAKARTA, INDONESIA. Undergraduate thesis, BINUS.

DAMAYANTI, SYLVIA (2012) FACTORS AFFECTING CONSUMER ATTITUDE TOWARDS USING E-PAPER IN INDONESIA. Undergraduate thesis, BINUS.

E

ELLYUS, ELDY (2012) Investigating the effects of service quality dimensions from e-banking and customer expertise for customer loyalty. Undergraduate thesis, BINUS.

F

FRIESTIANTY, ANDISSA (2012) SATISFACTION IN PERFORMING ARTS AND THE ROLE OF VALUE: A CASE STUDY IN STAKEHOLDER OF MUSIC CONCERTS IN JAKARTA. Undergraduate thesis, BINUS.

FIRMANSYAH, ERICK (2012) The Level of Knowledge about the Concept of Music Copyrights and the Perceptions of Consequences about Illegal MP3s Downloading: the Case of Music Consumers in Jakarta. Undergraduate thesis, BINUS.

G

GUNAWAN, JESSICA (2012) USING SERVQUAL TO MEASURE SERVICE QUALITY OF TRAVEL AGENTS IN JAKARTA, INDONESIA. Undergraduate thesis, BINUS.

GEORDANI SAIMIMA, OKKY (2012) Indonesias Event Sponsorship Effectiveness towards Purchase Intention: the essential roles of product knowledge and Corporate Social Responsibility. Undergraduate thesis, BINUS.

H

HANDAYA, HANDAYA (2012) INVESTIGATION ON SERVICE QUALITY IMPROVEMENT FOR AGOLF CLUB: DESCRIPTIVE STUDIES ON KARAWANG INTERNATIONAL GOLF CLUB. Undergraduate thesis, BINUS.

I

INDRAYANI LUBIS, MELATI (2012) THE EFFECTS OF BRAND CREDIBILITY ON CUSTOMER LOYALTY IN BANKING INDUSTRY. Undergraduate thesis, BINUS.

ISABELLA WANTAH, PINGKAN and Setiowati, Rini (2012) ANALYZING THE RELATIONSHIP BETWEEN SHOPPING ORIENTATION (HEDONISM, UTILITARIANISM) AND PERCEIVED VALUE, STORE LOYALTY, AND PURCHASED AMOUNT: THE CASE OF MAP FASHION STORES IN JAKARTA. Undergraduate thesis, BINUS.

IVAN SEPTIAN K, NICHOLAS and Darmayanti, Dahlia (2012) HYBRID CAR PURCHASE INTENTION AMONG INDONESIAN CONSUMER. Undergraduate thesis, BINUS.

IRFAN, MUHAMMAD (2012) Barriers to Repeat Patronage: The Impact of Football Spectator Constraints in Jakarta. Undergraduate thesis, BINUS.

IRAWAN, RONNIE (2012) FACTORS INFLUENCING GREEN PURCHASING BEHAVIOR OF UNIVERSITY STUDENTS IN JAKARTA, INDONESIA. Undergraduate thesis, BINUS.

J

JULIYANTO HADI, CALVIN (2012) Buying Environment Characteristics in the Context of Eservice within Airlines Companies in Jabodetabek. Undergraduate thesis, BINUS.

JAYADI, WILLY and Hadinata Saputro, ., Daniel (2012) Perceived benefits of credit card loyalty programs: Scale development and implications for relational strategies. Undergraduate thesis, BINUS.

JIVATRAM DURGANI, NIKITA and Rinawati Simanjunt, Evi (2012) THE EFFECT OF CONSUMERS PERSONAL RECIPROCITY TOWARDS FUTURE PURCHASE INTENTION; A STUDY OF SMARTPHONE USERS IN JAKARTA. Undergraduate thesis, BINUS.

JULIANI INDRA, INGRID and Setiowati, Rini (2012) GIFT SHOPPING BEHAVIOR IN THREE DIFFERENT RETAIL FORMATS: The role of personal purchase experience in Jakarta. Undergraduate thesis, BINUS.

JOVANIE, RAISA (2012) THE INFLUENCES OF CRITICAL, ECONOMIC, AND HEDONIC & RECREATIONAL MOTIVATIONS TO SECOND-HAND WOMENS ACCESSORIES SHOPPERS PURCHASE INTENTION. Undergraduate thesis, BINUS.

K

KENDRO, KENDRO and Rinawati Simanjunt, Evi (2012) FACTORS AFFECTING UNETHICAL CONSUMER BEHAVIOR TOWARDS PIRACY IN INDONESIA. Undergraduate thesis, BINUS.

KHIANI, ESHA and Michiko Tamala, Anita (2012) THE EFFECT OF SITE CHARACTERISTICS ON RELATIONSHIP QUALITY FACTORS AND E-WORD OF MOUTH IN ONLINE SHOPPING: AN OBSERVATION CONDUCTED IN JAKARTA. Undergraduate thesis, BINUS.

N

NANDI WARDHANA PUTRA, ADITYA (2012) Consumer adoption patterns towards laptop products: A study of cultural differences between Indonesian and Foreigners in Indonesia. Undergraduate thesis, BINUS.

NUR SAFIRA, AUDREY (2012) THE IMPACT OF APPAREL PRODUCT ATTRIBUTES AND WEB BROWSING MOTIVATION TOWARDS PURCHASE DECISION IN E-TAILERS WEBSITES IN INDONESIA. Undergraduate thesis, BINUS.

NOVIDYA DR, PUTRIZKA and Rinawati Simanjunt, Evi (2012) EXPLORING THE RELATIONSHIPS BETWEEN ESERVICE QUALITY, SATISFACTION, ATTITUDES AND BEHAVIORS IN E-STORE WEBSITE. Undergraduate thesis, BINUS.

P

PRIAMBOGO, GERRY (2012) ANTECEDENTS TO LOYALTY TOWARDS GSM OPERATORS CASE: BINUS INTERNATIONAL STUDENTS. Undergraduate thesis, BINUS.

PUTRI, ANDRADEA and Setiowati, Rini (2012) THE IMPACT OF PERCEIVED VALUE ON CUSTOMER SATISFACTION TOWARDS SPA LOYALTY IN JAKARTA. Undergraduate thesis, BINUS.

PUTRI SUSANTI, EKA (2012) THE IMPACTS OF COUNTRY-OF-ORIGIN IMAGE TO LOCAL AND FOREIGN BANKS BRAND EQUITY IN INDONESIA. Undergraduate thesis, BINUS.

PRIHATONO N, TRY (2012) Understanding Attitudes Toward and Behaviors in Response to Product Placement in Jakarta. Undergraduate thesis, BINUS.

Q

QUELENE, QUELENE and Pantri Heriyati, (2012) UNDERSTANDING CONSUMERĂ¢S ATTITUDE TOWARDS RETAIL STORE IN STOCKOUT SITUATIONS: FOCUSING IN LOTTE MART. Undergraduate thesis, BINUS.

R

RIZQI ABDILLA, MUHAMMAD and Seska Devi, Fauzia (2012) MEASURING CUSTOMER LOYALTY THROUGH THE ROLE OF CUSTOMER SATISFACTION AND THE ROLE OF LOYALTY PROGRAM QUALITY IN METRO DEPARTMENT STORE IN INDONESIA. Undergraduate thesis, BINUS.

ROSSA, VIENNA (2012) MOTIVATIONS BEHIND CONSUMERS ONLINE SHOPPING CART USE IN INDONESIA. Undergraduate thesis, BINUS.

S

SELAMAT, NOPIN (2012) GENDERED PERCEPTIONS OF EXPERENTIAL VALUE IN USING WEB-BASED RETAIL CHANNELS. Undergraduate thesis, BINUS.

SABRINA, JUWINDA and Tiara., Ayuphita (2012) HEDONIC AND UTILITARIAN SHOPPING MOTIVATIONS OF FASHION LEADERSHIP AMONG UNIVERSITY STUDENTS IN JAKARTA. Undergraduate thesis, BINUS.

SANJAY, SANJAY (2012) Consumer Responses to Sex Appeal Advertising: A Cross-Culture Study Between Students in Jakarta University. Undergraduate thesis, BINUS.

SETIAWAN, JENNIFER and M. Iswara., Lydia (2012) Investigating the Effects of Service Quality Dimensions and Expertise on loyalty at Selected Consumer Banks in Jakarta, Indonesia. Undergraduate thesis, BINUS.

STEPHANIE, STEPHANIE and Rinawati Simanjunt, Evi (2012) An Integrated Model of Price, Satisfaction, and Loyalty in Airlines Industry: A Study within Low Cost Airlines in Indonesia. Undergraduate thesis, BINUS.

T

TANAMAS, SHARON (2012) THE INFLUENCE OF ECONOMIC BENEFIT TOWARDS SUPERSTITIOUS BELIEF IN PURCHASE INTENTION. Undergraduate thesis, BINUS.

TRIWASIH SANTOSO, IRIEN and Lunarjanto., Andy (2012) INNOVATION RESISTANCE AMONG AGE COHORTS. Undergraduate thesis, BINUS.

W

WIDJAJA, ANTONIUS (2012) Predicting Online Purchase Intentions for Clothing Products In Indonesia. Undergraduate thesis, BINUS.

WONG, FLORIDA and Rinawati Simanjunt, Evi (2012) MODERATING ROLE OF PERSONALITY TRAITS IN RELATIONSHIP BETWEEN SATISFACTION-BASED RELATIONSHIP QUALITY AND BEHAVIORAL LOYALTY IN MOBILE SERVICE CONTEXT IN JAKARTA. Undergraduate thesis, BINUS.

This list was generated on Sun Dec 8 19:27:19 2019 WIB.