Items where Division is "Faculty of Economics and Business > School of Marketing" and Year is 2013

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Number of items: 37.

A

ANINDITA TUTUKO, TARISA (2013) AN EXTENDED MODEL OF THE ANTECEDENTS AND CONSEQUENCES OF CONSUMER SATISFACTION FOR CASUAL AND FINE DINING RESTAURANT IN DKI JAKARTA. Undergraduate thesis, BINUS.

C

CAHYONO, HANWIN (2013) A MODEL OF CUSTOMER LOYALTY AND CORPORATE SOCIAL RESPONSIBILITY IN RETAIL BANKING SECTOR INDONESIA. Undergraduate thesis, BINUS.

CHOER, RAINA (2013) QUALITY GAP AND WILLINGNESS TO PAY A PRICE PREMIUM: A STUDY ON NATIONAL BRAND AND PRIVATE LABEL PRODUCTS IN HYPERMARKET SECTOR IN JAKARTA. Undergraduate thesis, BINUS.

CHOER, RAINA (2013) QUALITY GAP AND WILLINGNESS TO PAY A PRICE PREMIUM: A STUDY ON NATIONAL BRAND AND PRIVATE LABEL PRODUCTS IN HYPERMARKET SECTOR IN JAKARTA. Undergraduate thesis, BINUS.

F

FELIGENT TJONG, ASTRIO (2013) A Cross-National Investigation of An Extended Technology Acceptance Model in The Online Shopping Context: A Study Case of Online Apparel Industry Across ASEAN Member States. Undergraduate thesis, BINUS.

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HELEN, HELEN (2013) MEASURING CUSTOMER-BASED BRAND EQUITY ON BRANDED CLOTHING LINE MARKET AMONG JAKARTA WOMEN. Undergraduate thesis, BINUS.

I

IRWAN, RICHARD (2013) THE IMPACT OF MANUFACTURE TOWARD LOW AND HIGH INVOLVEMENT PRODUCTS ON INDONESIAN CONSUMER A STUDY OF SHAMPO AND SPORT UTILITY VEHICLE. Undergraduate thesis, BINUS.

K

KENT RAYNALDO, ALFRED (2013) THE VALUE OF RELATIONSHIP MARKETING AND ITS PAY OFF FOR RETAILERS (TAXI INDUSTRY). Undergraduate thesis, BINUS.

KIRTI, KIRTI (2013) CONSUMER REACTION TO SERVICE FAILURE AND RECOVERY: THE MODERATING ROLE OF ATTITUDE TOWARD COMPLAINING IN TELECOMMUNICATION SERVICE INDUSTRY IN JAKARTA. Undergraduate thesis, BINUS.

KRISTIAN, KRISTIAN (2013) THE EFFECTS OF ADVERTISING SPENDING ON BRAND LOYALTY IN SERVICES. Undergraduate thesis, BINUS.

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LAY, FLORENZ (2013) Drivers of Brand Trust in Internet Retailing in Jakarta. Undergraduate thesis, BINUS.

LEE, CHRISTINE (2013) IMPACT OF CONTEXTUAL FACTORS, BRAND LOYALTY AND BRAND SWITCHING ON PURCHASE DECISIONS OF SKIN CARE PRODUCTS. Undergraduate thesis, BINUS.

LEONARDO HARLIANTO, CHRISTIAN (2013) THE MODERATING EFFECT OF BRAND IMAGE ON PUBLIC RELATIONS PERCEPTION AND CUSTOMER LOYALTY IN TOBACCO INDUSTRY IN JAKARTA AREA. Undergraduate thesis, BINUS.

LEONARDO HARLIANTO, CHRISTIAN (2013) THE MODERATING EFFECT OF BRAND IMAGE ON PUBLIC RELATIONS PERCEPTION AND CUSTOMER LOYALTY IN TOBACCO INDUSTRY IN JAKARTA AREA. Undergraduate thesis, BINUS.

LOWIS, ANDREAS (2013) EXAMINING THE DETERMINANTS OF PERSONALIZED ADVERTISING AVOIDANCE AND SKEPTICISM ON TELEMARKETING AND SMS MEDIA IN JAKARTA. Undergraduate thesis, BINUS.

LOWIS, ANDREAS (2013) EXAMINING THE DETERMINANTS OF PERSONALIZED ADVERTISING AVOIDANCE AND SKEPTICISM ON TELEMARKETING AND SMS MEDIA IN JAKARTA. Undergraduate thesis, BINUS.

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MASTERLIE, ERICK (2013) IMPACT OF LOGO REDESIGN TOWARD CONSUMER ATTITUDE AND THE ROLE OF BRAND COMMITMENT. Undergraduate thesis, BINUS.

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RAJENDAR NARAINDAS, DIVYA (2013) A STUDY OF CONSUMER COMPLICITY WITH COUNTERFEIT PRODUCTS IN JAKARTA. Undergraduate thesis, BINUS.

RUDY, RUDY (2013) STATUS CONSUMPTION AND PRICE SENSITIVITY: AN EXPERIMENTAL STUDY. Undergraduate thesis, BINUS.

RUDY, RUDY (2013) STATUS CONSUMPTION AND PRICE SENSITIVITY: AN EXPERIMENTAL STUDY. Undergraduate thesis, BINUS.

RULITA, BIANCA (2013) VALUES AFFECTING INTERNET UTILIZATION AS A RETAILING PLATFORM BASED ON JAKARTA, INDONESIA UNIVERSITY STUDENT\'S PERCEIVED VALUES. Undergraduate thesis, BINUS.

S

SAITURO SANTOSO, DIO (2013) Does Shopping Events Promote Retail Brands in Jakarta? Undergraduate thesis, BINUS.

SANUSI, KEVIN (2013) EXPLORING THE EFFECTS OF LANGAGE CHOICE IN ADVERTISING A LUXURY AND NECESSITY PRODUCTS. Undergraduate thesis, BINUS.

SETIAWAN, DAVID (2013) RELATIONSHIP MARKETING: THE INFLUENCE OF DIFFERENT LEVEL OF SERVICE CHARACTERISTICS AND PERSONAL INVOLVEMENT TOWARDS CONSUMERS\' RELATIONAL RESPONSE BEHAVIORS. Undergraduate thesis, BINUS.

SETIAWAN, DAVID (2013) RELATIONSHIP MARKETING: THE INFLUENCE OF DIFFERENT LEVEL OF SERVICE CHARACTERISTICS AND PERSONAL INVOLVEMENT TOWARDS CONSUMERS\' RELATIONAL RESPONSE BEHAVIORS. Undergraduate thesis, BINUS.

SHANNAZ NAMIRA, HYACINTHA (2013) APPROACH AND AVOIDANCE MOTIVATION: INVESTIGATING HEDONIC CONSUMPTION IN DEPARTMENT STORES AMONG PEOPLE IN JAKARTA. Undergraduate thesis, BINUS.

SHANNAZ NAMIRA, HYACINTHA (2013) APPROACH AND AVOIDANCE MOTIVATION: INVESTIGATING HEDONIC CONSUMPTION IN DEPARTMENT STORES AMONG PEOPLE IN JAKARTA. Undergraduate thesis, BINUS.

SUSANTO, MAUREEN (2013) CELEBRITY ENDORSEMENT, BRAND CREDIBILITY AND BRAND EQUITY FOR SMARTPHONE IN JAKARTA. Undergraduate thesis, BINUS.

SUTANTO, FILBERT (2013) THE EFFECTS OF ONLINE RETAIL WEB CHARACTERISTICS AND THE INITIAL IMPLICATIONS ON ONLINE SATISFACTION WITH IMPACTS ON ONLINE LOYALTY: A STUDY OF UNIVERSITY STUDENTS IN JAKARTA. Undergraduate thesis, BINUS.

SUTANTO, FILBERT (2013) THE EFFECTS OF ONLINE RETAIL WEB CHARACTERISTICS AND THE INITIAL IMPLICATIONS ON ONLINE SATISFACTION WITH IMPACTS ON ONLINE LOYALTY: A STUDY OF UNIVERSITY STUDENTS IN JAKARTA. Undergraduate thesis, BINUS.

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TAN, KENDRICK (2013) Online Satisfaction, Trust and Loyalty, and The Impact of Offline Parent Brand in Magazine. Undergraduate thesis, BINUS.

TJUGIARTO, CLEON (2013) LOYALTY\'S INFLUENCE ON THE CONSUMER SATISFACTION AND (RE) PURCHASE BEHAVIOR RELATIONSHIP IN JAKARTA AN EMPIRICAL STUDY OF CONSUMER BEHAVIOR ON ISOTONIC DRINKS. Undergraduate thesis, BINUS.

TJUGIARTO, CLEON (2013) LOYALTY\'S INFLUENCE ON THE CONSUMER SATISFACTION AND (RE) PURCHASE BEHAVIOR RELATIONSHIP IN JAKARTA AN EMPIRICAL STUDY OF CONSUMER BEHAVIOR ON ISOTONIC DRINKS. Undergraduate thesis, BINUS.

TJUNG, WILSON (2013) Key Service Drivers for High-Tech Service Brand Equity: The Mediatig Role of Overall Service Quality and Perceived Value. Undergraduate thesis, BINUS.

TRIGUNA HALIM, FERDIAN (2013) KEY RELATIONSHIP INFLUENCING PURCHASE INTENTION OF LUXURY BRANDS IN JAKARTA. Undergraduate thesis, BINUS.

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WALIA, JARAN (2013) AN UNDERSTANDING OF THE ONLINE CONSUMER\'S RISKY BEHAVIOR AND PROTECTION PRACTICES IN JAKARTA. Undergraduate thesis, BINUS.

WIDJAJA, DARIUS (2013) EXAMINING THE CUSTOMER EQUITY FRAMEWORK FROM A CONSUMER PERSPECTIVE: A STUDY OF NON-ALCOHOLIC BEVERAGE CONSUMERS IN JAKARTA AND ITS SURROUNDING. Undergraduate thesis, BINUS.

This list was generated on Fri Dec 13 16:06:55 2019 WIB.