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ANDREY KALINGGA, FELICIA (2012) THE ANALYSIS OF PRICE PERCEPTION, PRODUCT CHARACTERISTIC, LIFESTYLE, BRAND IMAGE TOWARD CONSUMER MOTIVES TO BUY AT MANGO STORE. Masters thesis, BINUS.
ANGJAYA, ANTHON and KOMALADEWI SUTANTO, DIANA and CANDRA, ANDI (2005) PT Merpati Nusantara Airlines Integrated Marketing Communication Marketing Strategy Year 2005. Masters thesis, BINUS.
Aryanto, Rudy (2012) CONSIDERABLE STUDY OF GREEN MARKETING APPLICATION IN BUSINESS ENTERPRISES. In: INTERNATIONAL SEMINAR “STRATEGIC LEADERSHIP: GREEN MANAGEMENT”.
Aryanto, Rudy (2010) Tourist Preference for Tourism Destinations Information Sources(Tourist’s Preference on Ratings Information Sources affected by Tourists’ shared Characteristic to Jakarta’s Tourism Destinations). In: 2nd International Conference on Management, Hospitality & Tourism, and Accounting.
ADI NUGROHO, BRAMANTYO (2008) ANALISA PERSEPSI KONSUMEN PADA BLITZMEGAPLEX BERDASARKAN METODE EXPERIENTAL MARKETING. Masters thesis, BINUS.
ARBIANTO, DIKI (2009) MENGUKUR BRAND EQUITY NASABAH MICRO BUSINESS BANK MANDIRI DALAM RANGKA MENENTUKAN STRATEGI PROMOSI. Masters thesis, BINUS.
ASSEGAF, FAHMY (2009) Customer General Expectation in Jakarta Futsal Field Rent. Undergraduate thesis, BINUS.
ANANDINI, GIA (2009) Service quality of television broadcasting in the global procurement of service activities in DKI Jakarta. Undergraduate thesis, BINUS.
ANSARI, HADINATA (2009) Electronic shopping behavior in Indonesia. Undergraduate thesis, BINUS.
ASLAMSYAH SATRIA, IMAN (2010) ANALISIS DAN PERENCANAAN E-MARKETING PADA PD. DIMENSION AUTO MODIFIED. Undergraduate thesis, BINUS.
ADIYASA, IVAN (2009) A Structural Model of Fashion-Oriented Impulse Buying Behavior: A Case in Bina Nusantara International. Undergraduate thesis, BINUS.
Andrey Mongi, L.B and Wihendro, Wihendro and Rufina Hendrosoebono, Felisia (2003) Developing marketing strategy for improving starbucks market position in Indonesia. Masters thesis, BINUS.
AZIANI, MARIZKA (2009) EFEKTIVITAS PENGGUNAAN CELEBRITY SEBAGAI ENDORSER : SEBUAH STUDI PADA PRODUK SEPEDA MOTOR. Masters thesis, BINUS.
ANGGRAINI ILAHUDE, MEYLANI (2010) ANALYSIS APPLICATION OF NINE KNOWLEDGE AREAS THAT INFLUENCE PROJECT SUCCESS OF TELECOMUNICATIONS NETWORK AT PT ERICSSON INDONESIA. Masters thesis, BINUS.
ARIOWISESA, NISSI (2009) A Multi Method Investigation of Consumer Motivations in Impulse Buying Behaviour. Undergraduate thesis, BINUS.
ASTUTI SETIAWAN, PUTRI (2010) ANALISIS PENGARUH RELATIONSHIP MARKETING DAN KUALITAS PELAYANAN TERHADAP NILAI PELANGGAN DAN DAMPAKNYA PADA LOYALITAS PELANGGAN PENGGUNA TELKOM FLEXI (STUDI KASUS : PLASA TELKOM BINTARO). Undergraduate thesis, BINUS.
ARGA KUSUMA HARYADI, RADEN (2009) ANALISA FAKTOR-FAKTOR DIDALAM MARKETING MIX YANG MEMPENGARUHI LOYALITAS PELANGGAN TERHADAP MEREK TOYOTA KIJANG. Masters thesis, BINUS.
ADITHYA, RENDY and SANTOSO, PRIYO (2008) Electronic Toll Collection System Dalam Kaitan Dengan Pengembangan SDM Di PT Jasamarga Tbk. Masters thesis, BINUS.
ARYYANI HANUSANTI, SHEILA (2009) The Impact Of Service Brand Communication to Consumer Evolution of Five Star Hotel Industries in Jakarta. Undergraduate thesis, BINUS.
AYU ROSMALAWATI, UTARI (2010) FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS PELANGGAN TERHADAP PENYEDIA JASA TATA RIAS PENGANTIN. Masters thesis, BINUS.
ASFIARI, VINDYA (2009) BRAND ORIGIN IN A DEVELOPING MARKET PERCEPTIONS OF CONSUMERS TOWARDS ELECTRONIC PRODUCTS IN JAKARTA. Undergraduate thesis, BINUS.
BENIPRA ADINUGRAHA, ANTONIUS (2009) PERBEDAAN BRAND PERFORMANCE DALAM BRAND COMMUNITY: INDEPENDEN VS MILIK PERUSAHAAN. Masters thesis, BINUS.
BELLAMI, AVY (2009) ANALISIS DAN PERENCANAAN PEMASARAN ONLINE PADA PT. AMAZE LOGITEK. Undergraduate thesis, BINUS.
BERTI, RYAN and Rinawati Simanjunt, Evi (2012) DEMARKETING TOBACCO THROUGH GOVERNMENT POLICIES THE 4PS REVISITED. Undergraduate thesis, BINUS.
BUDIMAN, TAUFIQ (2011) FACTORS INFLUENCING REVITALIZATION OF MULTINATIONAL BRANDS IN INDONESIA: A STUDY IN AUTOMOTIVE INDUSTRY. Undergraduate thesis, BINUS.
BAHRIANSYAH, TEUKU (2009) Consumer Behavior Towards Ring Back Tone in Jakarta. Undergraduate thesis, BINUS.
CANDRA, CANDRA (2010) ANALISIS PENGARUH EXPERIENTIAL MARKETING TERHADAP DIFERENSIASI DAN PEMBELIAN BERULANG (STUDI EMPIRIS PADA KONSUMEN J.CO). Masters thesis, BINUS.
CHRISTIAN LASUT, ERICK (2009) The Investment Bankers Acceptance BlackBerry in Jakarta. Undergraduate thesis, BINUS.
CHRISTIAN SYAUTA, RISKY (2008) ANALISIS PENGARUH RASIO ROA, LDR, NIM DAN NPL TERHADAP ABNORMAL RETURN SAHAM PERBANKAN DI INDONESIA PADA PERIODE SEKITAR PENGUMUMAN SUBPRIME MORTGAGE. Masters thesis, BINUS.
DEWI KUSUMASTUTI, ASTRID (2009) SIKAP TERHADAP IKLAN PADA PENGGUNA FACEBOOK. Masters thesis, BINUS.
DESIANA PUTRI, NIDYA (2013) Marketing Communication Strategy for Batavia Sunda Kelapa Marina. Masters thesis, BINUS.
DEWI FEBRIANTI, WIDYANA and Lunarjanto., Andy (2012) CONSUMER INVOLVEMENT AND THE INFLUENCE OF BRAND PERSONALITY ON CONSUMER TRUST, ATTACHMENT, AND COMMITMENT TOWARD COSMETIC BRAND. Undergraduate thesis, BINUS.
DINA, DINA (2011) PENDEKATAN MEDIA RELATIONS YAYASAN PUTERI INDONESIA DALAM MENINGKATKAN PUBLISITAS PUTERI INDONESIA. Undergraduate thesis, BINUS.
Dyah Budiastuti, Dr. Integrasi Sistem Penjualan Melalui Website dan Aplikasi Mobile Berdasarkan 7C's Framework (Studi: CV Alam Organik Makmur). Univ. Bina Nusantara.
DEWI SIRINGORINGO, ROSDIANA (2009) Why Consumers Hesitate to Shop Online: An Experimental Choice Analysis of Book Shopping and The Role of Delivery Fees. Undergraduate thesis, BINUS.
DHEMITRY HARDI, SHELVI (2009) PENGARUH PRICE PERCEPTIONS TERHADAP CUSTOMER SATISFACTION DALAM PROSES PEMBENTUKAN CUSTOMER LOYALTY MELALUI CUSTOMER TRUST DAN CUSTOMER COMMITMENT (STUDI PADA PELANGGAN KARTU XPLOR, getdate()). Masters thesis, BINUS.
DEWI, YULISA (2011) ANALISIS STRATEGI KOMUNIKASI PEMASARAN TERHADAP MINAT PELAJAR MELALUI PROGRAM PROMOSI KARTU PELAJAR (STUDI KASUS DI NIC'S COZY PLACE RESTORAN BEKASI). Undergraduate thesis, BINUS.
EFFENDY, ANGELINA (2010) THE ROLE OF MARKETING-MIX FEED BACK RESULT IN MAXIMIZING CUSTOMER ORIENTATION IN THE FOOD AND BEVERAGE INDUSTRY WITHIN JAKARTA AREA. Undergraduate thesis, BINUS.
ENDRIAWAN, CHIKO (2009) PENGARUH FAKTOR-FAKTOR CRM DAPAT MENEKAN PROSPENSITY TO LEAVE PADA BANK SUMSEL CABANG JAKARTA. Masters thesis, BINUS.
EKA PERMANA, DOROJATUN (2009) ANALISIS PENGARUH BRAND IMAGE, BRAND AWARENESS, PERCEIVED QUALITY, DAN SWITCHING COST DALAM PEMBENTUKAN BRAND LOYALTY PENYEDIA LAYANAN INTERNET CABLE DI WILAYAH JAKARTA DAN SEKITARNYA. Masters thesis, BINUS.
ELITA, ELITA and WOERSTI DORKOS LATUPAPUA, JASMONA (2008) ANALISIS KINERJA REKSA DANA SAHAM DENGAN METODE SHARPE, MODIGLIANI- SQUARED,TREYNOR, DAN JENSEN SELAMA PERIODE 2003-2007. Masters thesis, BINUS.
ERLINDA, RIBKA (2009) MARKOV CHAINS UNTUK MENGANALISIS PELUANG USAHA (STUDI KASUS : PT. SUMBER MAKMUR). Undergraduate thesis, BINUS.
FERDY SANTOSO, ANDRIAN (2009) Indonesian Online Shoppers Perception; A Study in Jakarta Area. Undergraduate thesis, BINUS.
FERWANTO, FERWANTO (2009) Consumer Decision-Making Stlye on Domestic and Imported Brand Clothing In Indonesia. Undergraduate thesis, BINUS.
FONDA ARCHAUL, JUSUF (2012) ANALYSIS OF BKPM INVESTMENT PROMOTION STRATEGY FROM YEAR 2006 TO 2009 (FOCUS ON REPUBLIC OF KOREA). Masters thesis, BINUS.
Fernando, Erick Critical Success Factor Online Service Quality In Online Marketing: A Systematic Literature Review. In: International Conference on Information Technology and Electrical Engineering (ICITEE), 24 - 26 July 2018, Bali.
Fernando, Erick Critical Success Factor Online Service Quality In Online Marketing: A Systematic Literature Review. Institute of Electrical and Electronics Engineers.
Fernando, Erick (2018) form reviewer "Critical Success Factor Online Service Quality In Online Marketing: A Systematic Literature Review". Institute of Electrical and Electronics Engineers Inc., Bali - Indonesia.
GLENN TIMOTHY, BENEDIKTUS (2009) Consumer Decision Making Style: Inter-relationships among Store Image, Satisfaction and Loyalty of Hypermarkets in Jakarta and surroundings: Carrefour, Hypermart, and Giant. Undergraduate thesis, BINUS.
GITYANDRADDETA, DINAR (2009) Consumer-Based Brand Equity and Country-of-Origin Relationship. Undergraduate thesis, BINUS.
Gautama So, Idris (2015) E-proposal to expedite customer’s decision making on committing insurance transaction. Advanced Science Letters, 21 (4). pp. 612-617. ISSN 1936-6612
Gautama So, S.E., S.Kom., M.M., Ph.D., Idris and Aryanto, S.E., MM., Rudy and Ongowarsito, S.Kom., M.T., Henkie (2012) Using Delphi Method to Develop Trade-in Green Marketing Criteria: A Conceptual Study. In: International Seminar Strategic Leadership: Green Management, 12 December 2012, Universitas Mercu Buana.
Gautama So, S.E., S.Kom., M.M., Ph.D., Idris and FERDANA PUTRA, YOGA and Aryanto, Rudy (2013) Pengaruh Iklan, Brand Trust Terhadap Loyalitas Konsumen dan Dampaknya Terhadap Minat Beli Konsumen pada Perusahaan Marketing Online. In: Seminar Nasional & Call for Paper Forum Manajemen Indonesia (FMI) ke-5, 23-23 Oktober 2013, Pontianak.
Gunawan, Ali IMPLEMENTATION OF DIGITAL TRANSFORMATION ON SALES MARKETING BASED ON DIGITAL APPLICATIONS AT PT. XYZ. -. (Unpublished)
HANDY CHRISTYANTO, ADHISTYA and DWI PRASETYA, ANGGA (2009) ANALISA STRATEGI PEMASARAN MELALUI PENGEMBANGAN MULTI PLATFORM MEDIA UNTUK MENINGKATKAN MINAT PENGIKLAN (MEDIA BUYER) BERIKLAN DI TABLOID NOVA. Masters thesis, BINUS.
HASTUNGKORO, ALIFA and WIRA PUTERA, FELIX and SURYADI, ERICA (2005) New marketing strategy to enable IUP Binus as a school of choice. Masters thesis, BINUS.
HENDRASAPUTRA, DANIEL (2009) The Effects of brand endorsement, popularity, and event sponsorship on consumer pre-purchase attitudes in Jakarta. Undergraduate thesis, BINUS.
HERWIN, HERWIN and SAPUTRA, RICHARD (2009) SUCCESSFUL STRATEGY FOR PT. FOREVER GREEN LIVING AS A"START - UP COMPANY" IN ORGANIC BUSINESS. Masters thesis, BINUS.
Husada, Kingman and HENDRAWATI, NOVITA and STEVANNY, YULIA (2005) Pengembangan Strategi Marketing untuk Memperkuat Posisi Market Leader pada PT. Tajima. Masters thesis, BINUS.
HANIDJAJA, THOMAS and SONDANG SIMANJUNTAK, A. (2008) Advertising Message Processing Amongst Urban Children - An Indonesian Experience - With Special Reference To TV Advertising. Masters thesis, BINUS.
Idris, Gautama So (2018) Form reviewer "E-proposal to expedite customer’s decision making on committing insurance transaction". Univ. Bina Nusantara, Jakarta.
Idris, Gautama So (2018) Form reviewer "Pengaruh E-Marketing dan E-Crm Terhadap E-Loyality Website Usaha Komunikasi Pemasaran". Univ. Bina Nusantara, Jakarta.
Idris, Gautama So (2018) Form reviewer "The difference in eco-tourist preferences to marine tourism destination base on biocentrism segments". Univ. Bina Nusantara, Jakarta.
Idris, Gautama So (2018) Form reviewer "Winning Market Competition through Employee Performance: A Study on Big Five Personality and Working Environment". Univ. Bina Nusantara, Jakarta.
Idris, Gautama So (2015) Similarity "E-proposal to expedite customer’s decision making on committing insurance transaction". American Scientific Publishers, American.
Idris, Gautama So (2014) Similarity "Pengaruh E-Marketing dan E-Crm Terhadap E-Loyality Website Usaha Komunikasi Pemasaran". Univ. Bina Nusantara, Jakarta.
Idris, Gautama So (2014) Similarity "The difference in eco-tourist preferences to marine tourism destination base on biocentrism segments". Institute of Electrical and Electronics Engineers Inc, Bandung.
Idris, Gautama So (2012) Similarity "Using Delphi Method to Develop Trade-in Green Marketing Criteria: A Conceptual Study". Univ. Mercu Buana, Jakarta.
Idris, Gautama So (2013) Similarity "Winning Market Competition through Employee Performance: A Study on Big Five Personality and Working Environment". School of management Universiti Sains Malaysia, Malaysia.
JAYADI, WILLY and Hadinata Saputro, ., Daniel (2012) Perceived benefits of credit card loyalty programs: Scale development and implications for relational strategies. Undergraduate thesis, BINUS.
JIMMI, JIMMI (2009) ANALISIS TINGKAT KEPUASAN PENGGUNA LAYANAN MOBILE REWARD EXCHANGE (STUDI KASUS : PT.MORE INDONESIA, getdate()). Masters thesis, BINUS.
JULIANI INDRA, INGRID and Setiowati, Rini (2012) GIFT SHOPPING BEHAVIOR IN THREE DIFFERENT RETAIL FORMATS: The role of personal purchase experience in Jakarta. Undergraduate thesis, BINUS.
Jung, Men and Apriono, Yonas and Kolose, Angie (2004) Market Penetration Strategy at Es Teller 77. Masters thesis, BINUS.
KURNIADI, HERRY and ANWAR, PAULUS (2008) PENGEMBANGAN APLIKASI RATING KREDIT MODAL KERJA PADA BANK NAGARI CABANG JAKARTA. Masters thesis, BINUS.
KATHRYN, KATHRYN (2012) EFFECT OF PROMOTIONS, INTEREST RATES, FACILITIES, AND SERVICES TO THE ATTITUDES TOWARD THE BANK AND INTENTION TO BUY SAVING AND TIME DEPOSIT (Study of a Foreign Bank in Indonesia). Masters thesis, BINUS.
KHIANI, ESHA and Michiko Tamala, Anita (2012) THE EFFECT OF SITE CHARACTERISTICS ON RELATIONSHIP QUALITY FACTORS AND E-WORD OF MOUTH IN ONLINE SHOPPING: AN OBSERVATION CONDUCTED IN JAKARTA. Undergraduate thesis, BINUS.
KARTIKA DEWI, KRISTINA (2011) ANALISIS PERSEPSI EXPERIENTIAL MARKETING TERHADAP CUSTOMER SATISFACTION SERTA DAMPAKNYA PADA WORD OF MOUTH CUSTOMER CAFE STRAWBERRY. Undergraduate thesis, BINUS.
KURNIAWAN, SHELVY (2013) The Influence of Green Marketing on Green Satisfaction Which is Mediated by Perceived Quality and Its Impact to Green Trust in Injection Motorcycle. Masters thesis, BINUS.
KARNAEN, RUDY (2005) Analisis Kepuasan Karyawan terhadap Pelayanan Helpdesk di Kantor Pusat Exxonmobil Oil Indonesia Inc. Jakarta. Masters thesis, BINUS.
KURNIAWAN, SHELVY (2011) PENGARUH IMPLEMENTASI EXPERIENTIAL MARKETING DAN CELEBRITY ENDORSEMENT TERHADAP BRAND TRUST DAN DAMPAKNYA TERHADAP BRAND LOYALTY PRODUK CITRA (STUDI KASUS : RUMAH CANTIK CITRA). Undergraduate thesis, BINUS.
Karya, San and Iskandar, Karto (2004) Analisis Dampak Ekonomis Terhadap Implementasi Sistem Multi Channel Learning (MCL) (Studi Kasus: Di Universitas Bina Nusantara). Masters thesis, BINUS.
KRISTIAN, TOMMY (2011) THE EFFECTS OF SERVICE QUALITY DIMENSIONS AND EXPERTISE ON LOYALTY IN RETAIL BANKING INDUSTRY. Undergraduate thesis, BINUS.
LIBRANY, AMELIA (2010) Multiple Unit Price Promotions and Their Effects on Quantity Purchase Intentions: Consumers Overview in Jakarta. Undergraduate thesis, BINUS.
LIANA, DEWI (2010) THE INFLUENCE OF NEED FOR CLOSURE AND PERCEIVED TIME PRESSURE ON PRICE AND PROMOTIONAL INFORMATION SEARCH IN HYPERMARKETS GROCERY SHOPPING IN JAKARTA: CARREFOUR, HYPERMART, GIANT. Undergraduate thesis, BINUS.
LESTARI KERTOWIYOGO, DIAN (2012) PERANCANGAN E-MARKETING BERBASIS WEB PADA PT. ALPHA SARANA MANDIRI. Undergraduate thesis, BINUS.
LIMAWAN, IRVAN (2009) Determinants of Customer-Perceived Service Quality in International Branded Fast-Food Restaurants and Their Relationship to Customer Satisfaction and Behavioral Intentions in Jakarta. Undergraduate thesis, BINUS.
LELYANA, LELYANA (2009) ANALISIS BERBAGAI FAKTOR STIMULUS PENERIMAAN SMS MARKETING TERHADAP MINAT KONSUMEN DALAM MELAKUKAN PEMBELIAN. Masters thesis, BINUS.
LEONARDI KARYADI, RENDY and NURHAYATI, NANING (2010) PENGEMBANGAN STRATEGI PEMASARAN PADA SEKOLAH HIGHSCOPE INDONESIA UNIT SENAYAN CITY. Masters thesis, BINUS.
MARTHA, AMELIA (2010) THE MARKETING DIRECTIONS OF TWO FASHION RETAILERS IN JAKARTA, INDONESIA A STUDY IN ZARA AND THE EXECUTIVE FASHION SHOPPERS. Undergraduate thesis, BINUS.
MARGARETA, AUDREY (2009) EVALUASI AKTIVITAS SUPPLY CHAIN PENGADAAN BAHAN BAKU PRODUK SAMBAL PT XYZ UNTUK OPTIMALISASI PROFIT. Masters thesis, BINUS.
MADE JANA SUKARYA, I (2009) The Impact of Website Image and Consumer Personality on Consumer Behavior in Indonesia. Undergraduate thesis, BINUS.
MEGAPUTRI, INDAH and FAISAL LUTHANDRI, MUHAMMAD (2009) DEVELOPING MARKET ENTRY STRATEGIES TO ENETR FIVE STAR HOTEL INDUSTRY FOR MAGNA FURNITURE. Masters thesis, BINUS.
MAHARANI, CHITRA (2012) ANALYSIS OF RELATIONSHIP BETWEEN THE DEGREES OF CONSUMER INVOLVEMENT TO BRAND ATTACHMENT ON COMPUTER DEVICE PRODUCT. Masters thesis, BINUS.
MANDY, MANDY (2009) Brand Analysis of a US Cosmetic Brand Bobbi Brown in Comparison with Domestic Cosmetic Brand PAC Among SGU (Swiss German University), Pelita Harapan and Binus Internationals Female Students. Undergraduate thesis, BINUS.
MELISA, MELISA (2010) ANALISIS PENGARUH EXPERIENTIAL MARKETING TERHADAP SIKAP KONSUMEN MOTOR YAMAHA PADA PT. LAKSANA KENCANA GEMILANG. Undergraduate thesis, BINUS.
MEYRY, MEYRY (2010) UNDERSTANDING CONSUMER PROPENSITY TO OBSERVE: A STUDY IN JAKARTA AND SURROUNDINGS. Undergraduate thesis, BINUS.
Martinus, Handy Peer Review "Kisah Sukses Inovasi Marketing from Commodity Becomes Solution (Studi Kasus Tentang PT Holcim Indonesia Tbk). Universitas Bina Nusantara.
Miranda, Eka Functional Data Warehouse untuk Divisi Marketing pada PT. XYZ. -. (Unpublished)
Miranda, Eka and Rudy, Rudy and Suryani, Eli (2012) Business Intelligence Model Development to Optimizing Marketing Process (Case Study : Higher Education Institutions). In: The 2nd ACIKITA International Conference on Science and Technology (AICST), August 26th 2012, Jakarta, Indonesia.
Moro Sundjaja, Arta (2018) Form Reviewer "What Indonesia's Museum Visitor Needs in Digital Era?". Univ. Bina Nusantara, Jakarta.
Moro Sundjaja, Arta (2016) Similarity "The adoption of email marketing in journal publishing (case study: Binus Business Review journal". In: 2016 International Conference on Information Management and Technology (ICIMTech), 16 May 2017, Bandung.
Moro Sundjaja, Arta (2018) Similarity "What Indonesia's Museum Visitor Needs in Digital Era?". In: 2018 International Conference on Information Management and Technology (ICIMTech), 08 November 2018, 2018 International Conference on Information Management and Technology (ICIMTech).
MAS FUSIAWAN KUSUMO WARDHONO, RADEN (2009) ANALISIS KEPUASAN PELANGGAN TERHADAP KUALITAS LAYANAN BENGKEL PADA PT SALAK FRISMA MOTOR. Masters thesis, BINUS.
MOEDJONO, SUDOMO (2009) THE ROLE OF MATERIALISM AND MODERNIZED LIFESTYLE ON DIETARY HABITS; A STUDY OF INDONESIAN CHILDREN AND ADOLESCENTS. Undergraduate thesis, BINUS.
NULL, NULL (2009) A Strctural Model of Fashion riented Impulse Buying Behavior: Based on Upper Class Students Perspectives in Jakarta. Undergraduate thesis, BINUS.
NULL, NULL and TAMTAMA PRAWIRA, WIRA (2009) IMPLEMENTASI EXPERIENTIAL MARKETING DENGAN BRAND IDENTITY DALAM UPAYA MENINGKATKAN CUSTOMER SATISFACTION DAN REPEAT BUYING McDONALD'S INDONESIA STORE KEMANG. Masters thesis, BINUS.
NAHDIAH, SITI (2011) ANALISA KOMUNIKASI PEMASARAN MUSEUM NASIONAL DALAM EVENT PAMERAN KEBUDAYAAN CINA (STUDI KASUS : PAMERAN "COLOR OF UNIQUENESS" PERIODE APRIL - MEI 2011). Undergraduate thesis, BINUS.
NIKO KRISTIANTO, THOMAS and ROSDALIZA, ROSDALIZA and HARYO ADI NURCAHYO, ALBERTUS (2008) Analisis Pengaruh dan Hubungan Return on Equity dan Economic Value Added Terhadap Return Saham Pada Perusahaan - Perusahaan Yang Termasuk Dalam Kelompok LQ45. Masters thesis, BINUS.
NOVYANTO, YUSMAN and DARMADI, BUDI and HARIS, ADAM (2008) PENGARUH PROGRAM LIGA INGGRIS PADA BRAND ASTRO TV DI INDONESIA. Masters thesis, BINUS.
Oey, Elia and NOVIYANTI, NOVIYANTI and Sanny, Lim (2018) Hasil Similarity "Evaluating international market selection with multi-criteria decision making tools a case study of a metal company in Indonesia". International Journal of Business Excellence, 16 (3). pp. 341-361. ISSN 1756-0047 Online ISSN: 1756-0055
Oey, Elia and Noviyanti, Noviyanti and Sanny, Lim (2017) Evaluating international market selection with multi-criteria decision making tools a case study of a metal company in Indonesia. International Journal of Business Excellence, 16 (3). pp. 605-616. ISSN 1756-0047 Online ISSN: 1756-0055
Octavius Chandra, Willy and Kurniawan, Christian and Siswanto, Fran (2004) Perumusan Strategi Periklanan Untuk Mempertahankan Kepemimpinan Pasar (Studi Kasus pada Produk Minuman Frutang). Masters thesis, BINUS.
PERDANA, ADI (2008) MEASURING AND MANAGING CUSTOMER RELATIONSHIP RISK (CASE: INSURANCE COMPANY GROUP BUSINESS. Masters thesis, BINUS.
PRANINDITHA SURYONO, ANNISA (2009) Service Loyalty: The Effects of Service Quality and Mediating Role of Customer Satisfaction in Retail Banking Industry. Undergraduate thesis, BINUS.
PATRICIA COKRO, CLARA (2009) Customer Expectation And Service Innovation In The Hospitality Industry In Indonesia. Undergraduate thesis, BINUS.
PURNAMA, KENNY (2009) AN ANALYSIS OF ANTECEDENTS AND CONSEQUENCES OF TRUST IN A AIRLINE INDUSTRY. Undergraduate thesis, BINUS.
PAULINE, PAULINE (2009) Restaurant Customer Characteristics Based on Expectation and Complaining Behavior: The Situation in Moderate igh Price Casual Dining in Jakarta. Undergraduate thesis, BINUS.
PRATAMA LIEWAPUTRA, RENDY (2010) GENDER DIMENSIONS OF AUTOMOTIVE BRAND PERSONALITY IN JAKARTA. Undergraduate thesis, BINUS.
PRIHATONO N, TRY (2012) Understanding Attitudes Toward and Behaviors in Response to Product Placement in Jakarta. Undergraduate thesis, BINUS.
PRASETIA SISWANTO, YOHAN and MULYADI, HARRY (2010) ANALISA DAMPAK & RETURN DARI INFORMASI SISTEM INFORMASI DI PT. ABC. Masters thesis, BINUS.
RIZKI FADHILLAH, ADY and ALIGUNA, IBNU (2009) STRATEGI BAURAN PEMASARAN PADA WEBSITE AUTORITEL SEBAGAI MEDIA JUAL BELI MOBIL. Masters thesis, BINUS.
RATNAPUTRI H, AILEN and SURYANI, LIS (2009) ARAHAN MANAJEMEN STRATEGI DALAM PENGEMBANGAN BISNIS PRODUK REKSADANA PT. TRIMEGAH SECURITIES, TBK. Masters thesis, BINUS.
RIZKI PATRIA, ARYAWAN and NOVRIAN, MOHAMAD (2010) ANALISIS PENGARUH EXPERIENTIAL MARKETING DAN PROMOSI TERHADAP PROSES BELAJAR KONSUMEN DAN DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN PADA DUTA MODE DEPARTMENT STORE (CABANG CILACAP). Undergraduate thesis, BINUS.
RAHMAT SALEH, DEDI and RAMADONI PITONO, FAHMI and MUCHLIS, SANDRA (2008) Perumusan Strategi Pemasaran Dan Brand Awareness Produk "Powerade" Dari PT. Coca-Cola Distribution Indonesia. Masters thesis, BINUS.
RATNA CHOESIN, EIMIRA (2009) Consumer Perception of The Nature and Quality of Homade and Commercial dairy Ice Cream: A Study in Jakarta. Undergraduate thesis, BINUS.
ROSVANI YOSAL, ELKE and PERDANA, PUTRA (2008) Strategi Re-Segmenting Produk KSP Panin Untuk Membidik Segmen Wanita. Masters thesis, BINUS.
RAHMAT WINATA, FILIPUS (2009) Country of origin stereotyping and consumer ethnocentrism in the indonesian automobile industry. Undergraduate thesis, BINUS.
ROSIANE, MARIETTA (2011) STRATEGI PUBLIC RELATIONS SEBAGAI BAGIAN PROMOSI DALAM MEMPERTAHANKAN POSITIONING MALL (STUDI KASUS PADA PT. PLAZA INDONESIA REALTY, TBK SEBAGAI HIGH END LUXURY MALL). Undergraduate thesis, BINUS.
REGINA, MARISKA (2012) PERANCANGAN E-MARKETING UNTUK MENDUKUNG PEMASARAN PADA PT. MEKARINDO ABADI SEJAHTERA. Undergraduate thesis, BINUS.
REZANOVA, MELISSA (2009) EXAMINING THE EFFECTS OF SERVICE BRAND COMMUNICATIONS ON BRAND EVALUATION (A CASE STUDY OF IRWAN TEAM SALON). Undergraduate thesis, BINUS.
RIYANDINI, PUSPITA (2012) PERANCANGAN APLIKASI MARKETING BERBASIS WEB UNTUK MENDUKUNG STRATEGI PEMASARAN PADA VIBE FAMILY KARAOKE. Undergraduate thesis, BINUS.
RAHARDJA, RAYMOND (2009) PENYEMPURNAAN INSTRUMEN SENSE OF COMMUNITY DALAM KONTEKS KOMUNITAS ON-LINE. Masters thesis, BINUS.
RISTANIA, NOVIA (2013) Analisa Pengaruh Harga, Promosi, dan Viral Marketing Terhadap Keputusan Pembelian pada \"Online Shop\" S-Nexian Melalui Facebook. Masters thesis, BINUS.
RITA, RITA and ARIANI G, IRA and YOHANSYAH, YOHANSYAH (2005) Perancangan dan Pengembangan Model Scorecard (Perspektif Pelanggan) pada PT Astra Komponen Indonesia. Masters thesis, BINUS.
ROSSA, VIENNA (2012) MOTIVATIONS BEHIND CONSUMERS ONLINE SHOPPING CART USE IN INDONESIA. Undergraduate thesis, BINUS.
SATRIOPANDU, ADVAN (2009) Consumer Behavior and Attitudes Towards Organic Food in South Jakarta, Indonesia A Study in Ranch Market, Kemchicks, and The Foodhall, Sogo Grocery Shoppers. Undergraduate thesis, BINUS.
SANTOSO UTOMO, ARDITIO and PRASTYANTO, IMAN (2009) TRANSFORMING THE COMPANY MAKING SASANA HUSADA CLINIC GROUP A FULL FAMILY BUSINESS ENTERPRISE IN THE FUTURE. Masters thesis, BINUS.
SUSANTO, ARMANTO (2009) MENGEMBANGKAN TAKTIK PEMASARAN DAN PENJUALAN MELALUI SALURAN DISTRIBUSI UNTUK MEMENANGKAN PERSAINGAN PRODUK MIE SEDAAP SOUP DAN INDOMIE SOUP DENGAN PEMANFAATAN HASIL SURVEY AC NIELSEN. Masters thesis, BINUS.
SANGATTA, BARA (2011) STRATEGI KREATIF PROGRAM "CERIWIS YO WIIS" DI TRANS TV. Undergraduate thesis, BINUS.
SUGIONO, BENNY and INSAN, ELLIS (2006) Sis InfoEKSEKUTIF PEMASARAN PADA PT. SATYA RAYA INDAH WOODBASED INDUSTRIES. Undergraduate thesis, BINUS.
SYAHPATRIA SYARIEF, DERIZ (2010) CRACKING THE ROOT CAUSE PROBLEM OF BISNIS INDONESIA MINGGU LOW READERSHIP AND DEVELOPING A FEASIBLE SOLUTION. Masters thesis, BINUS.
Sulistyo, Dhany and Triwahyudi Kitti, Aries and Harianto, Tedy (2004) Pengukuran Produktivitas SDM pada Hotel Mercure Rekso, Jakarta (Studi Kasus pada Engineering Department). Masters thesis, BINUS.
SETIAWAN, ERICK and KAMIL, ALBERT (2008) THE CREATIVE ENVIRONMENT'S INFLUENCE ON INTENT TO TURNOVER : A STUDY IN INDONESIA. Masters thesis, BINUS.
SUBAGIA, GIA and MAWARNI, SRI (2009) EVALUATION OF BCA FLAZZ INTEGRATED MARKETING COMMUNICATION (IMC) STRATEGY. Masters thesis, BINUS.
Sama, Hendi (2004) Analisis Faktor-Faktor Pengadopsiam Service Provider pada Usaha Kecil dan Menengah. Masters thesis, BINUS.
Sori, Martin and Denny, Denny and Dewi, Milana (2004) Analisa Kepuasan Konsumen dan Pengembangan Strategi Pemasaran pada PT. SMM. Masters thesis, BINUS.
SITI ANNISA, NADIA (2009) Market Segmentation with Respect to University Students` Clothing Sought in Jakarta. Undergraduate thesis, BINUS.
SUKMANUGRAHA, RANGGA and LUNTUNGAN, RIFFAN and BENNY, BENNY (2005) Strategi Pemasaran untuk Meningkatkan Ekuitas Merk pada PT Kompas Cyber Media. Masters thesis, BINUS.
SETIAWAN, DAVID (2013) RELATIONSHIP MARKETING: THE INFLUENCE OF DIFFERENT LEVEL OF SERVICE CHARACTERISTICS AND PERSONAL INVOLVEMENT TOWARDS CONSUMERS\' RELATIONAL RESPONSE BEHAVIORS. Undergraduate thesis, BINUS.
SETIAWAN, DAVID (2013) RELATIONSHIP MARKETING: THE INFLUENCE OF DIFFERENT LEVEL OF SERVICE CHARACTERISTICS AND PERSONAL INVOLVEMENT TOWARDS CONSUMERS\' RELATIONAL RESPONSE BEHAVIORS. Undergraduate thesis, BINUS.
STEPHANIE, STEPHANIE and Rinawati Simanjunt, Evi (2012) An Integrated Model of Price, Satisfaction, and Loyalty in Airlines Industry: A Study within Low Cost Airlines in Indonesia. Undergraduate thesis, BINUS.
SAFITRI, TANIA and CLARISTA SARI, YOLANDA (2009) ANALISIS OPERATIONAL EXECELLENCE PADA BANK X UNTUK MENDUKUNG MISI MENJADI MARKET LEADER. Masters thesis, BINUS.
Sutanto, Teddy and Liberty, Anthony and Mulya, Jaya (2004) Analisis dan Perencanaan Pemasaran dalam Upaya Meningkatkan Pangsa Pasar (Studi Kasus XYZ Foto-Bridal Salon). Masters thesis, BINUS.
SAMIAJI, YOGA and ANGGRAENI, MONICA (2009) STRATEGI DAN TAKTIK AFTER SALES SERVICES NOKIA UNTUK MENINGKATKAN CUSTOMER SATISFACTION DALAM INDUSTRI RITEL HANDPHONE DI INDONESIA. Masters thesis, BINUS.
TEGUH SANTOSO, DAVID (2009) NOKIA COMMUNICATOR : SELLING THROUGH COMMUNITY. Masters thesis, BINUS.
TANIYARA, EDDY and PANDAWATI, TITIS (2009) PERUMUSAN KEMBALI STRATEGI BISNIS TEH HITAM BLESSTEA: HASIL PEMETAAN INSIGHTS KONSUMEN. Masters thesis, BINUS.
TULUS ALDO, HASOLOAN (2009) The Analysis of Customer Loyalty in Mobile Telecommunications Market - A Study in Bina Nusantara University International Students. Undergraduate thesis, BINUS.
TRI SAPUTRO, HENRY (2011) ANALISIS STRATEGI MARKETING PUBLIC RELATIONS TELEPON SELULAR MEREK NEXIAN DALAM MEMBANGUN BRAND AWARENESS. Undergraduate thesis, BINUS.
TJEMERLANG, JENSEN (2009) Comparison of Customer Perspective Towards Service Personel Behavior Between Singapore and Jakarta. Undergraduate thesis, BINUS.
TAT, YENNI (2005) Analisis Kepuasan Masyarakat Pengguna terhadap Layanan Situs Web Pemerintah (Studi Kasus: Situs Web Departemen Pertanian). Masters thesis, BINUS.
Tirtasaputra, Yulius and Gidion, Gidion and Muliadi, Muliadi (2004) Analisis Efektifitas Program Penyuluhan Kesehatan Mulut dan Gigi Sebagai Salah Satu Saluran Promosi Pasta Gigi Enzim Anak-Anak pada PT. Enzym Bioteknologi Internusa. Masters thesis, BINUS.
VIENESY NOOR, AISYA (2009) The Effect of Demographic Factor On Web Advertising VS Television and Radio Media: BINUS International University Students View. Undergraduate thesis, BINUS.
VINCENT, VINCENT (2012) MOBILE AUCTION BERBASISKAN ANDROID BERDASARKAN 7C FRAMEWORK DALAM MENINGKATKAN KINERJA PEMASARAN (STUDI KASUS : LARASATI AUCTIONEERS). Undergraduate thesis, BINUS.
WANANANDA, AILEEN (2009) Shopping Mall Attractiveness in Jakarta According to Professionals and College Students: A Segmentation Approach. Undergraduate thesis, BINUS.
WIBOWO, HARIANTO (2009) ANALISIS DAN PERANCANGAN WEBSITE UNTUK MENDUKUNG PEMASARAN PADA PT. SOLAR CONTROL SPECIALIST. Undergraduate thesis, BINUS.
WIJAYA, KUSUMA and CECILIA HIMAWAN, ANITA and LEGAWA, ELY (2005) Developing Marketing Strategies for World Trade Center Jakarta (A Case Study at WTCA Online). Masters thesis, BINUS.
WIBOWO BUDHIANTO, RUDY (2009) ANTECEDENTS OF GREEN PURCHASES. Undergraduate thesis, BINUS.
WIDYAWATI, SYLVIA (2010) TIPOLOGI IKLAN FACEBOOK DAN SIKAP PENGGUNA TERHADAP TIAP TIPE IKLAN. Masters thesis, BINUS.
WAHYUDI, WAHYUDI (2009) ANALISA PERILAKU KONSUMEN BLACKBERRY DI JAKARTA. Masters thesis, BINUS.
WILLY, WILLY (2009) Customer Based Equity of the Apartments in Jakarta. Undergraduate thesis, BINUS.
WARDHANA, WISNU (2011) PARENTAL INFLUENCE AND TEENS ATTITUDE MOBILE COMMUNICATIONS: A STUDY OF FACTORS INFLUENCING CONSUMER USE OF M-SERVICE IN INDONESIA. Undergraduate thesis, BINUS.
YOVERO, FREDERICK (2009) Customer Satisfication With Waits in Uptown Grill Restaurant (Replication in Jakarta, Indonesia). Undergraduate thesis, BINUS.
YOTO, HERADIAN and RACHMAWATI, RACHMAWATI (2008) Service Providers And Customers: Social Exchange Theory And Service Loyalty. Masters thesis, BINUS.
Yuniar, Hubert and Wijaya, Ilham and Wahdy, Wahdy (2004) Affordable Quality and Comfort: Marketing Strategy for Honda Automobile Spare Parts in Building New Image (Case Study at PT. Honda Prospect Motor). Masters thesis, BINUS.
YUNISA, KARIMA and SANJAYA, DONI (2011) PENGARUH CAUSE RELATED MARKETING (CRM) TERHADAP LOYALITAS MEREK THE BODY SHOP DENGAN KETERLIBATAN KONSUMEN SEBAGAI VARIABEL PEMODERASI. Undergraduate thesis, BINUS.
YUWONO, LUCIANA and YUNIA SARI, FANNY (2008) Analisis Kelayakan Investasi Proyek PLTD MFO Apung Tanjung Batu Kalimantan Timur Untuk PT. Indonesia Power. Masters thesis, BINUS.
YUYUN, YUYUN and CHRISTINA, DEASY (2010) STRATEGI PEMESARAN UNTUK MENINGKATKAN PANGSA PASAR PADA PT. PADANG DIGITAL INDONESIA. Masters thesis, BINUS.
