Items where Subject is "BRAND EQUITY"

A

Aries, Aries (2004) Analisis Elemen-Elemen Ekuitas Merek (Brand Equity) Dari Produk Wafer. Masters thesis, BINUS.

ANGREANY TANTRY, DEWI (2009) ANALISIS EKUITAS MEREK BERBASIS PELANGGAN TERHADAP MINAT PEMBELIAN PRODUK HOUSE BRAND KONSUMEN GIANT. Undergraduate thesis, BINUS.

AMIGA FERSYA, MUHAMAD and SAFITRI, DEWI (2010) ANALISIS PENGARUH BRAND EQUITY DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN SERTA DAMPAKNYA DALAM MENINGKATKAN LOYALITAS PELANGGAN (STUDI KASUS : KIDZANIA, PT. ARYAN INDONESIA). Undergraduate thesis, BINUS.

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BUDI UTAMA, MAX (2007) ANALISIS BRAND EQUITY SHAMPO PANTENE DI JAKARTA. Undergraduate thesis, BINUS.

D

DELICIA HERRY, MONICA (2006) ANALISIS ELEMEN - ELEMEN YANG MEMBENTUK EKUITAS MEREK FEDERAL INTERNATIONAL FINANCE MELALUI RISET EKUITAS. Undergraduate thesis, BINUS.

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ERIK, ANTONIUS (2014) The Impact of Brand Equity Toward Purchasing Decision of Honda Jazz andToyota Yaris. Masters thesis, BINUS.

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FUCHSYA, OXY (2011) THE STUDY OF FAMILY INFLUENCE IN FORMING THE CONSUMER BASED BRAND EQUITY TOWARD JAKARTA YOUNG ADULT. Undergraduate thesis, BINUS.

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GUNADI, IMMANUEL and ROBERT, ROBERT (2007) ANALISIS EKUITAS MEREK PADA PT. SENTUL CITY, TBK. Undergraduate thesis, BINUS.

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HENDRADITYA, GANES (2006) ANALISIS ELEMEN-ELEMEN EKUITAS MEREK ( BRAND EQUITY ) DARI PRODUK TELKOMFLEXI. Undergraduate thesis, BINUS.

HALIM, HABIBIE (2007) ANALISIS ELEMEN-ELEMEN EKUITAS MEREK PADA PT. ASURANSI RAYA. Undergraduate thesis, BINUS.

HELEN, HELEN (2013) MEASURING CUSTOMER-BASED BRAND EQUITY ON BRANDED CLOTHING LINE MARKET AMONG JAKARTA WOMEN. Undergraduate thesis, BINUS.

HENDRIK KURNIAWAN, YOHANES (2004) ANALISIS ELEMEN-ELEMEN EKUITAS MEREK MINYAK GORENG FILMA PENGARUHNYA TERHADAP PERILAKU KONSUMEN. Undergraduate thesis, BINUS.

I

INDRANTO, AWIN (2007) ANALISA ELEMEN - ELEMEN EKUITAS MEREK RCTI DALAM PERSAINGAN INDUSTRI TELEVISI SWASTA DI INDONESIA (STUDI KASUS PADA 4 PERGURUAN TINGGI SWASTA TERKEMUKA DI JAKARTA). Undergraduate thesis, BINUS.

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JOHAN, JOHAN (2001) ANALISIS KINERJA EKUITAS PT INDAH KIAT PULP & PAPER CORP. TBK. PERIODE SEBELUM KRISIS DAN PERIODE KRISIS. Undergraduate thesis, BINUS.

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LESTHANA, DEVINA (2007) ANALISIS STRATEGI BISNIS UNTUK MENINGKATKAN BRAND EQUITY TERHADAP MEREK PUTERI PADA PT. MUSTIKA RATU, TBK. Undergraduate thesis, BINUS.

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MADE DWI WAHYUDI ANTARA, I (2010) ANALISIS PENGARUH BRAND EQUITY TERHADAP PURCHASE DECISION PADA PRODUK KARTU SIMPATI TELKOMSEL. Masters thesis, BINUS.

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NELLYSIA, NELLYSIA and OLIVIA, OLIVIA (2006) ANALISIS ELEMEN-ELEMEN EKUITAS MEREK UNTUK PRODUK TAKARI PADA PT. CENTRAL PROTEINAPRIMA : STUDI KASUS WILAYAH PASAR IKAN BARITO. Undergraduate thesis, BINUS.

NULL, NULL (2010) ANALISIS PENGARUH BRAND EQUITY TERHADAP PURCHASE DECISION PADA TOKO 7-ELEVEN DI JAKARTA. Masters thesis, BINUS.

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PREM NATHANI, SAHIL (2013) THE INFLUENCE OF GREEN CORPORATE SOCIAL RESPONSIBILITY ON GREEN BRAND KNOWLEDGE AND THE SUBSEQUENT IMPACT OF GREEN BRAND KNOWLEDGE ON GREEN CUSTOMER-BASED BRAND EQUITY: A COMPARISON STUDY ON THE BODY SHOP INDONESIA AND SINGAPORE. Undergraduate thesis, BINUS.

PUTRI SUSANTI, EKA (2012) THE IMPACTS OF COUNTRY-OF-ORIGIN IMAGE TO LOCAL AND FOREIGN BANKS BRAND EQUITY IN INDONESIA. Undergraduate thesis, BINUS.

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RHESA, ARIEL and MARIA, KRISTIN (2007) ANALISIS ELEMEN-ELEMEN EKUITAS MEREK (BRAND EQUITY) PASTA GIGI CLOSE UP PADA PT. UNILEVER (STUDI KASUS: WILAYAH LEBAK BULUS). Undergraduate thesis, BINUS.

RISTANIA, NOVIA (2008) ANALISIS EKUITAS MEREK PRODUK PRO XL PADA PT. EXCELCOMINDO PRATAMA TBK. Undergraduate thesis, BINUS.

RIVANDI, WIDIA and KUSUMAJATI, SANNY (2010) ANALISIS ELEMEN-ELEMEN EKUITAS MEREK (BRAND EQUITY) RAKET FLYPOWER PADA PT. FLYPOWERINDO (STUDI KASUS : GELORA BUNG KARNO SENAYAN). Undergraduate thesis, BINUS.

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SCORIA, NOVA (2006) ANALISIS EKUITAS MEREK BROKER PROPERTY ERA DI JAKARTA. Undergraduate thesis, BINUS.

SUSANTO, MAUREEN (2013) CELEBRITY ENDORSEMENT, BRAND CREDIBILITY AND BRAND EQUITY FOR SMARTPHONE IN JAKARTA. Undergraduate thesis, BINUS.

Setiadi, Nugroho Juli and Puspitasari, Devi M. and EKAWATI, Lusi (2015) The effect of product attributes on the brand equity of scootermatic: Customer experience as amediating variable. International Journal of Applied Business and Economic Research, 13 (7). ISSN 0972-7302

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TRI ANTONO, RAMA (2007) ANALISIS EKUITAS MEREK REEBOK PADA PT. MITRA ADIPERKASA TBK. (STUDI KASUS PADA PUSAT KEBUGARAN KLUB RASUNA, ATLET BASEBALL DAN ATLET BASKETBALL). Undergraduate thesis, BINUS.

TJUNG, WILSON (2013) Key Service Drivers for High-Tech Service Brand Equity: The Mediatig Role of Overall Service Quality and Perceived Value. Undergraduate thesis, BINUS.

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VINDY, ALAN (2007) ANALISIS DAN PENGUKURAN ELEMEN-ELEMEN EKUITAS MEREK BERBASIS PELANGGAN PASTA GIGI CIPTADENT PADA PT. LION WINGS. Undergraduate thesis, BINUS.

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WUISAN, LILIYANTI (2007) ANALISIS EKUITAS MEREK RAMAYANA DEPARTMENT STORE DAN IMPLIKASINYA TERHADAP PERILAKU KONSUMEN (STUDI KASUS KONSUMEN RAMAYANA CABANG PASAR PALMERAH). Undergraduate thesis, BINUS.

WIDJAYA, RYANDHI (2008) ANALISA BRAND EQUITY DARI WHOLE MARKET DAN KEPUASAN KONSUMEN DARI MEMBER CELEBRITY FITNESS CABANG MAL PURI INDAH (STUDI KASUS JAKARTA BARAT). Undergraduate thesis, BINUS.

WIJAYA, SUNYA (2014) Analisis Pengaruh Persepsi Kampanye Iklan dan Pengalaman Konsumen Terhadap Ekuitas Merek. Masters thesis, BINUS.

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YULIANTI, ADITHIA (2007) ANALISIS PENGARUH EKUITAS MEREK (BRAND EQUITY) TERHADAP KEPUTUSAN PEMBELIAN MAJALAH CITACINTA PADA FEMINA GROUP STUDI KASUS : MAHASISWI JURUSAN MANAJEMEN UNIVERSITAS BINA NUSANTARA. Undergraduate thesis, BINUS.

YANTO, YANTO (2007) ANALISIS BRAND EQUITY DARI MEREK HAMADA-SICO RICE COOKER PADA PT. SICO SUMBER SAKTI (STUDI DI KELAPA GADING-JAKARTA). Undergraduate thesis, BINUS.

YULIANA, YULIANA (2008) ANALISIS EKUITAS MEREK MANDALA SWALAYAN DALAM PERSAINGAN INDUSTRI RETAILER DI JAMBI (STUDI KASUS PADA KONSUMEN MANDALA SWALAYAN DI JAMBI). Undergraduate thesis, BINUS.